Who are your audience?
This should be the very first thing before you set your social media marketing campaign online. Before you do risk management, and wait for any result, make sure to know if you are hitting the right spot. Know your audience before knowing what they want. Know where they are and how they react to product offers such as yours then begin introducing yourself not your product. Remember there is an unwritten rule in social media marketing, build relationship first before selling.

How long will you last?
With social media marketing at mind there is no doubt you will have traffic quickly than ever. It is important that you know when your business online can last. Will you leave them hanging if you reach your goal? Will you be able to continue doing business even at times of trouble?
You have to make sure that the length of your campaign will greatly affect your brand online if you stopped the process so suddenly. It is better to not do social media marketing if you do not have a long term plan for your customers.

How powerful are your products/services?
Let’s say that you already have the perfect plan at hand, the right market to spread the word and a new product to be introduced. Next question is will your products or services stands to the test? Are you confident enough about the effectiveness of your products? If not, I suggest you back it up first then set sail if the boat is strong enough.
If you introduce your product to the market, you know that most of them have the idea on what to expect. What makes your product different from what they already knew is a plus. Be ready to be under scrutiny especially if you have weak and same old product with a new name. Negative feedback will ruin your so-called perfect plan so be wise before spreading the words to the market.

How is your time management?
Time is a very important factor for business, big or small you have to know the time allocated for each target sites. How you manage your time will reflect on the results of your social media marketing campaign.

I wrote an article about how important it is to have time management in social media marketing . And I hope it can be helpful for your campaign planning as well.

Examples goals to look forward to doing social media marketing:

• Reduce the cost while achieving the same target
• Understand what the customers really want
• Better exposure of products and services online
• Increase your reputation to online communities
• Generate leads and increase of sales