There are millions of conversations online every day, from online forums, blogs, social networking sites and social media sites especially Facebook and Twitter who have over hundred million members and still counting. That being said, can you still analyze your conversation percentage and how do you do it?
Analyze Conversation Percentage
Do you know how many times your company or organization mentioned in the industry you are in? Are the people in your company spread the word through generic description or do they directly introduce the name of your products and services you provide?
Example:
Descriptive approach = Article about skin care treatment and natural skin care products.
Direct Introduction = Name of the product, its benefits, difference from other skin care products, etc.
If you and your company are using descriptive approach, you have to know the percentage of making sales from it and the same goes with direct product introduction. Knowing which one is should you be more focus on is very important. You and your team can spend more time on direct product and services introduction while minimizing the time spent on writing articles.
Another conversation online to look at is the feedback or comments of online community about your products. There will always be a comment from users and this is a good chance to monitor the comments ratio? Know the positive and negative comments ratio to shift your techniques on a level they will like.
Another good thing about analyzing conversations online is to check your competitors? What are the people’s comments about them? How are they reacting to the comments? And think if you can do better than your competitors.
You see, analyzing conversations online is the key to online communities trust. The more you share useful information the better. The quicker response to members comments the better. It reflects your seriousness about the business and care for the members as well. Understanding the ratio of conversations online, where it is coming from and watching how your competition are reacting to their comments are the simple things I can share to you on this post. Yes, it is simple but very effective measurement for social media marketing programs.
To be very effective social media marketer, one must possess good listening skills. Not necessarily literally though but to know what are people’s needs. One must have the ability to easily figure out what are the community interests.
Practice Listening Skills to Online Conversations
The traditional way of selling products started since old days of selling bread on the street and newspapers. Then changed when the telephone was invented and more dramatically when the television was introduced.
Today, the method on how to deliver the message about products and services to the audiences have evolved to the point that audiences know more about the product than the seller itself. They scour the internet about the people’s response to the product before they buy it. It’s not seller-product-buyer but buyer-internet-product-seller.
With this in mind there is no telling how the interests will be track. Then social media marketing was invented. Now businesses online have a way to know where to look, what to look and how to interpret the message from their prospect buyers.
Today is the age of social media marketing and like the previous age of telemarketing, the more effective the strategy to get the people’s attention the better. But remember that social media marketing is a two-way process. Get and receive process which is the very foundation of getting more connections (“clients”).
Let us see what information to collect online to know what strategies to use, saving your time and energy. With more knowledge about your target market you can easily set a goal and get ROI or Return of Investment.
Vital information you need to take note:
• Know who talks about you
• Know what they are talking about
• Know if their response to you is positive or negative
• Where are the conversations taking place
• Know what communities talk about you
• Study your competitors social media activities
• Know what people think about your competitors
• Know what content resonates with your audience
• Know if you can provide people’s needs
• Know what social media sites you are mostly being talked about
• Know the people "fire-starters" you need to connect with
• Know who are the big influencers in the community
• Know where are the opportunities and threats
Knowing what to do and where to do it can change your course dramatically when it comes to social media activities. Now that you have enough information you can easily and wisely allocate your resources to their use. You can also save time and energy now that you know what social sites you should be concentrating on. Listening is also part of the planning process to your social media marketing campaign. It is better to plan and set goals than shoot recklessly trying to be lucky online.
“There is no such thing as Lucky in social media marketing”
Practice Listening Skills to Online Conversations
The traditional way of selling products started since old days of selling bread on the street and newspapers. Then changed when the telephone was invented and more dramatically when the television was introduced.
Today, the method on how to deliver the message about products and services to the audiences have evolved to the point that audiences know more about the product than the seller itself. They scour the internet about the people’s response to the product before they buy it. It’s not seller-product-buyer but buyer-internet-product-seller.
With this in mind there is no telling how the interests will be track. Then social media marketing was invented. Now businesses online have a way to know where to look, what to look and how to interpret the message from their prospect buyers.
Today is the age of social media marketing and like the previous age of telemarketing, the more effective the strategy to get the people’s attention the better. But remember that social media marketing is a two-way process. Get and receive process which is the very foundation of getting more connections (“clients”).
Let us see what information to collect online to know what strategies to use, saving your time and energy. With more knowledge about your target market you can easily set a goal and get ROI or Return of Investment.
Vital information you need to take note:
• Know who talks about you
• Know what they are talking about
• Know if their response to you is positive or negative
• Where are the conversations taking place
• Know what communities talk about you
• Study your competitors social media activities
• Know what people think about your competitors
• Know what content resonates with your audience
• Know if you can provide people’s needs
• Know what social media sites you are mostly being talked about
• Know the people "fire-starters" you need to connect with
• Know who are the big influencers in the community
• Know where are the opportunities and threats
Knowing what to do and where to do it can change your course dramatically when it comes to social media activities. Now that you have enough information you can easily and wisely allocate your resources to their use. You can also save time and energy now that you know what social sites you should be concentrating on. Listening is also part of the planning process to your social media marketing campaign. It is better to plan and set goals than shoot recklessly trying to be lucky online.
“There is no such thing as Lucky in social media marketing”
Personal vs. Business
Facebook and LinkedIn – We know that these two sites are critical for your business in terms of social media marketing. The problem is when you open your human side to your content. I can be confusing to the members when you mix your personal feelings to your business. Social networking sites can be easily controlled so keep your personal contents to your friends and relatives, and setup a Fan Page to connect with your clients.
Blog Not Found
Making a blog is not only for your convenience but for your clients as well. Your blog will be your central hub from other social media sites and social networking sites. You can still update your blog and relay the contents to Facebook, Digg and Twitter. Your blog will be the main connections to social networking sites and bookmarking sites. People will revolve and will recognize you because of your blog as well, earning their trust and getting more of their feedbacks.
Unchained
Keep your members, client connected by letting them know how to contact you in other social media platforms. Update them where they can catch you more often. For example, if most of your time you stay on LinkedIn then let them know. You might want to make sure your blog posts - your most valuable content - is being pulled into all sites where it's allowed so you can draw people back to your website.
Image Inconsistency
If you have been staying with social media sites, I am sure you know how Technorati’s icon looks like or stumbleupon right? They have been stored in our memory and just by seeing their icon we know who they are. For your company to achieve this, you must consistently use one image only. Design a really unique icon for your business and let it spread to your blog. Share it to photo sharing sites like flickr, imageshack, photobucket, etc. Images are like your badges, it can develop your internet persona so take a time to do this before anything else.
Survivor
You’re doing blogging, posting to twitter, bookmarking and photo sharing. All the things I listed above are being done by you or your team. But pushing your content to people without participating to conversations is a waste of time and energy. It’s a dead on the spot work without give and take process. You cannot call it social media marketing if you’re the only one who knows how it works. Like what they always say, it’s all about conversation, it builds the relationship between members, and it strengthens trust and confidence of people to do business with you.
Facebook and LinkedIn – We know that these two sites are critical for your business in terms of social media marketing. The problem is when you open your human side to your content. I can be confusing to the members when you mix your personal feelings to your business. Social networking sites can be easily controlled so keep your personal contents to your friends and relatives, and setup a Fan Page to connect with your clients.
Blog Not Found
Making a blog is not only for your convenience but for your clients as well. Your blog will be your central hub from other social media sites and social networking sites. You can still update your blog and relay the contents to Facebook, Digg and Twitter. Your blog will be the main connections to social networking sites and bookmarking sites. People will revolve and will recognize you because of your blog as well, earning their trust and getting more of their feedbacks.
Unchained
Keep your members, client connected by letting them know how to contact you in other social media platforms. Update them where they can catch you more often. For example, if most of your time you stay on LinkedIn then let them know. You might want to make sure your blog posts - your most valuable content - is being pulled into all sites where it's allowed so you can draw people back to your website.
Image Inconsistency
If you have been staying with social media sites, I am sure you know how Technorati’s icon looks like or stumbleupon right? They have been stored in our memory and just by seeing their icon we know who they are. For your company to achieve this, you must consistently use one image only. Design a really unique icon for your business and let it spread to your blog. Share it to photo sharing sites like flickr, imageshack, photobucket, etc. Images are like your badges, it can develop your internet persona so take a time to do this before anything else.
Survivor
You’re doing blogging, posting to twitter, bookmarking and photo sharing. All the things I listed above are being done by you or your team. But pushing your content to people without participating to conversations is a waste of time and energy. It’s a dead on the spot work without give and take process. You cannot call it social media marketing if you’re the only one who knows how it works. Like what they always say, it’s all about conversation, it builds the relationship between members, and it strengthens trust and confidence of people to do business with you.
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