There are millions of conversations online every day, from online forums, blogs, social networking sites and social media sites especially Facebook and Twitter who have over hundred million members and still counting. That being said, can you still analyze your conversation percentage and how do you do it?

Analyze Conversation Percentage
Do you know how many times your company or organization mentioned in the industry you are in? Are the people in your company spread the word through generic description or do they directly introduce the name of your products and services you provide?

Example:

Descriptive approach = Article about skin care treatment and natural skin care products.
Direct Introduction = Name of the product, its benefits, difference from other skin care products, etc.

If you and your company are using descriptive approach, you have to know the percentage of making sales from it and the same goes with direct product introduction. Knowing which one is should you be more focus on is very important. You and your team can spend more time on direct product and services introduction while minimizing the time spent on writing articles.
Another conversation online to look at is the feedback or comments of online community about your products. There will always be a comment from users and this is a good chance to monitor the comments ratio? Know the positive and negative comments ratio to shift your techniques on a level they will like.

Another good thing about analyzing conversations online is to check your competitors? What are the people’s comments about them? How are they reacting to the comments? And think if you can do better than your competitors.

You see, analyzing conversations online is the key to online communities trust. The more you share useful information the better. The quicker response to members comments the better. It reflects your seriousness about the business and care for the members as well. Understanding the ratio of conversations online, where it is coming from and watching how your competition are reacting to their comments are the simple things I can share to you on this post. Yes, it is simple but very effective measurement for social media marketing programs.