Never use social media marketing if your motive is to fool the members. There are many cases where companies, not just companies but big ones tried to fool the people by using social media. Being fake is not good for anyone on the social web. Wal-Mart and Sony’s “All I want for Xmas is a PSP” scheme have all sink to the lower level in reputation and social media outlook. They used social media to think they can get away with it but it turns the other way around.

Maybe you’re thinking that it could also be part of their marketing techniques to be talk of the town. (Possible) But for us, we know that they made a mistake to think no one will notice. Why make a fake account, fake people to be notice when they are already famous?

With social media marketing you can learn new trends and techniques through give and take process. But other people want to do it their own way. Not listening to suggestions, comments or any feedback from other members. Why are they doing social media in the first place? IF you want to be more effective online, you have to know how to listen to the people around you. Know what they want, give them what they need.

Each social media sites have their own terms of services guidelines. Before you participate in any conversation, make sure you fully read the rules to avoid alienation by the community or be labeled as a spammer. You have to observe first, do they accept product introductions or not.

Social media marketing have changed the way people think. They search more information about a product before they buy. They changed how traditional selling online was made. Before there are telemarketers pushing the product to a potential client. Now it is different, you simply cannot force the people to buy or avail services online. They crave for more information and they seek feedback from previous customers, etc. Today, you have to provide people the information that can help convert them to sales.


The numbers of social media sites are continuously growing as well as their users. Many company’s marketing department are using social media sites for their business. But if their works are not linked together then all they do is a waste of time. They have to target the same market, offering the same product, meaning they have one planned attack. Not working together is inefficient and can create mixed messages for consumers that participate in more than one social media destination for the brand.

To make this post more positive I advice you to always remember the 8 C’s about social media and you wouldn’t be lost.

• Connections
• Conversation
• Content
• Control
• Community
• Consumer
• Creative
• Collaboration

These should not be very difficult to do if you find social media interesting. Like I always say on my articles and blogs, social media marketing should be interactive and fun.