Give and Take
Listen to your customers and give corresponding response to their needs. Social media marketing is made to be interactive, so make the most out of it by sharing ideas or knowledge regarding the topic. Social media marketing is a two way conversation, so don’t leave the post while people are waiting for a response.

Avoid Auto-Responders
Like I said, social media marketing is supposed to be fun, interactive where you can share your thoughts or ideas. And if you want to ruin your brand online there is nothing more of a killer than using auto responders for your members queries. There is nothing more absurd than using auto responders on a social media marketing campaign.

No Hidden Agendas
If you are planning something that is not shown in the chart, a hidden agenda that will shock the world it is better to be kept hidden and never be used. Online communities talk to each other, they use the same internet that you are using and can be more knowledgeable than you think. Any bad feedback in your history will be brought up and will put you on doubt.
The secret is to be transparent to the members, give them what they really need to know and be honest about everything that involves them and the business. Hidden agendas or stretching the truth will come out in the end so don’t let it destroy your reputation.

Enjoy with the Community Members
Treat everyone with utmost respect, value them like you value your business for they will help you expand through referrals. Be part of the community and share useful knowledge. Start off by making friends with the members of the community. Give advices and ask for something in return like knowledge you don’t know. You never know that your simple relationship online will extend to partnership or better even until offline. Socialize with the people and they will consider you as part of the pack, push your content and disregarding the members on it will result failure in the end.

Today, social media marketing and the traditional way of lead generation is being combined by big and business, making their members part of their online community. This is smart, because they can be updated with the new development of the business. Social media marketing is also being considered by other online marketers as part of SEO or search engine optimization. It is considered by many site owners and web developers that SMM will be part of the SEO campaign. The good thing is that Social media marketing narrows the target audience, it’s free and effective.